Insights
Marketing Strategies For Email Marketing To Increase Sales
Many digital strategists believe that one of the most effective ways to spread the word about their brand is through email marketing. your mileage may vary, but there's no denying that great email marketing methods can help you to some extent. here are a few of our favorites.
In the "From" line, use your real name.
People are not fond of spam. As a result, you should make certain that your emails appear genuine, with a real name in the "from" line. Just make sure the name you use is related to your brand. Don't even think about using one of those pathetic "no-reply" email addresses.
Lists should be segmented.
Why aren't you segmenting your email lists if you're segmenting your market? The truth is that when you target a specific subset of your market, you can create a much more effective email marketing campaign. Statistics back this up: segmented email campaigns have a 14% higher open rate than non-segmented campaigns.
Test your emails.
Always conduct tests. Even if you believe you have a winning email marketing formula, check your analytics after you've sent your emails to see if the numbers back up your beliefs. Fortunately, the majority of email marketing services allow you to conduct split tests. Make use of that feature.
Marketing Strategies For Social Media To Increase Sales
Put yourself as a thought leader.
Prove your expertise in your field on social media. Share ideas, insights, and tips that could only come from someone who is knowledgeable in your field. People will share your updates, giving you more exposure. Content marketing is an excellent way to persuade people that you are an expert in your field.
Share links to password-protected content.
You can use your authority to share links to great content once you've established yourself as an authority figure. However, there is a catch. Lock the content so that people must receive it via email in PDF format. Of course, they'll need to provide an email address in order to receive it. You now have another email address to use in your email marketing campaigns.
Use social media to promote your business.
Organic reach on social media is becoming increasingly difficult. This is particularly true on Facebook. To reach people in your market, you'll most likely have to bite the bullet and run social media ads. The good news is that you can target your ads to people who are likely to become customers. Furthermore, highly targeted ads with a high level of engagement tend to cost less per click. So, segment your market and pay to promote content that each segment will find useful.
Marketing Strategies For Paid Media To Increase Sales
Run ads at optimal times.
Examine your analytics to determine when people are most likely to click on your ads in order to make a purchase. Then, devote the majority of your resources to running ads during those times. However, keep running some ads during "off hours" to see if response patterns change.
Improve your display URL.
If you're running ads on Google or Bing, make sure to optimize your display URL as well as your ad copy. A more user-friendly URL could mean the difference between success and failure. Also, use a URL that is simple to remember and reinforces your brand. This way, even if people don't click right away, they may return to your site later.
Make use of remarketing.
As a general rule, it is easier to reach people who have previously engaged with your brand rather than "cold" customers. That's why you should use remarketing display ads, which give you a second chance to connect with people who slipped through the cracks. Fortunately, prominent advertising platforms such as Google AdWords and Facebook provide remarketing options.
Marketing Strategies For SEO To Increase Sales
Avoid using black-hat methods.
There are a plenty of of unscrupulous marketers out there who will promise to manipulate search engines so that your site ranks high. Avoid those so-called black-hat practitioners by running, not walking. You might do well in the short term, but Google always outwits the cheaters. It is best to rank using SEO techniques that adhere to the rules.
Keep track of your keywords.
If you don't track results, you'll never know how well your site is performing in search engine results pages (SERPs). Use a tool like SERPBook to find out where your site ranks for different keywords. Track your rankings over time to see if you're falling behind competitors.
Keep in mind the "other" search engine.
Although Google is the most popular search engine on the planet, it is not the only one. Check to see if you're also optimizing for Bing search results. Begin by registering for Bing Webmaster Tools.
Make a sitemap. A sitemap assists search engines in traversing your site and indexing pages. Create a sitemap and submit it to both Google Search Console and Bing Webmaster Tools if you haven't already. Fortunately, WordPress plugins such as Yoast will generate a sitemap for you.
Marketing Strategies For Conversion Rate Optimization To Increase Sales
Put as much content as possible above the fold.
In web design, "above the fold" refers to content that is visible without scrolling. A large header and a banner ad can crowd out important content on a website. If your site does this, you're creating a user-unfriendly experience by forcing people to scroll to find the content they're looking for.
Make strong calls to action.
Don't leave visitors wondering what they need to do to get started. Throughout the page, use large, bold calls to action. Use heatmaps to determine where people are spending their time on your page and place your calls to action there.
Improve your checkout process.
This is one of the most important approaches of all. Make it as simple as possible for people to donate money to you. Cart abandonment will be higher than average if your checkout process has too many steps. Consider removing pages that request information you don't really need (such as the customer's phone number or middle name). Simply obtain the payment information and, if necessary, the shipping address.