Insights

With the help of your website, social media, or another lead magnet, you've been able to attract your target customer. What comes next?

How do you make sure your lead becomes a client?

Early relationship development

People commonly buy things from other people. Your consumers want to feel valued by you, therefore it's critical to establish a relationship with them as soon as possible.

Setting up an email automation sequence is the first stage in your lead nurturing plan. To guarantee that these emails are opened, utilize enticing subject lines.

To set up your campaign, use the framework below. Within your email campaign system, all of these emails can be automated.

Thank You Email

With a thank you email, you can begin your lead nurturing campaign. There are several ways that leads might reach you, but as soon as you have their contact information, send them a thank-you email.

Thank them for being interested in your service or product. Tell them how much you value them. Make it simple for people to get in touch with you so they can either buy your product or arrange a call with you.

Social Evidence

You need to include some form of social proof in the next email you send. The concept of social proof holds that people are easily swayed by society and others around them. They are more likely to do something if they observe others doing it, using it, or acting in a certain way.

You should make use of this. Send them proof that your product is fantastic and that they must have it in their lives with a client video, a testimonial, or a link to your social media pages and reviews. They'll be more likely to share your thoughts if you can demonstrate to them how people can't live without your product.

Expectations And Call Preparation

Sending an email outlining how to get ready for your call and what to anticipate from it is the next step. Being on a call with someone who has different agenda expectations from you is the worst possible situation. By defining the parameters and expectations before the call, you may make that a non-issue.

You should also mention any details your prospect needs to give you before your contact, as well as any documents they need to read or review to have a handle on your company.

By doing this, you will both be on the same page and they will look forward to your forthcoming call.

Education

Information about your product should be included in your fourth email. Include elements that will boost their confidence in your brand. The more consumers believe in your company as a reliable brand, the more probable it is that they will make a purchase from you.

A fantastic technique to increase brand trust is through content marketing. Consumers are 131% more likely to make an immediate purchase from a business after reading an instructive piece of content, according to research. Take advantage of this and provide them some educational materials.

Reminders

These are straightforward but crucial!

To make sure that your lead doesn't miss your call, send out one or two reminders. The best times to send a reminder email are typically the day before, an hour before, and/or fifteen minutes before. People can get caught up in their daily activities, so reminding them of your call ahead of time by checking their inboxes a little early is a great idea.

The subject line of each of these emails includes crucial information. Your lead nurturing campaign's subject line has the power to succeed or fail. All of that labor will be in vain if they are not enticing enough to be opened. Make sure you are taking all the necessary steps to raise your open rate and the likelihood that all of your lead nurturing will transform into a paying opportunity.