Insights

The widespread adoption of artificial intelligence (AI), once considered a wild concept invented in science fiction, is now a part of everyday life.

Sephora and AI

The first inspiring example of AI in digital marketing comes from Sephora. Successful cosmetics brand Sephora recognized the power of AI early on and uses chatbot technology to deliver the most personalized and beneficial customer experience possible to its audience.

The brand found, after extensive consumer research, that many customers were overwhelmed by his Sephora's extensive product selection, requiring them to sift through multiple pages to find the right fit for a particular category. I discovered something.

In response, Sephora launched an interactive quiz to guide users through the shopping process. This quiz was guided by a chatbot that provided customized tips and suggestions based on specific answers and responses. Due to the success of this initiative, Sephora now offers its own shopping service powered by chatbots via Facebook Messenger and continues to grow.

Netflix and AI

Netflix, the world's first SVoD content streaming service, needs no introduction. Few people know, however, that much of Netflix's unstoppable success can be attributed to its cutting-edge AI approach.

As we all know, user experience (UX) is paramount to the continued success of any business, regardless of industry - and when customers have a positive experience with the brand, brand, they are likely to share that experience with their peers online.

To improve the overall experience and tailor its service to individual users, Netflix uses AI-based machine learning to provide personalized content recommendations based on personal preferences. user preferences in addition to past favorites. Furthermore, Netflix uses AI evolution to automatically optimize streaming quality and avoid any buffering or quality issues.

Starbucks and AI

About 60 million adults now use voice search at least once a day. Additionally, 72% of Americans currently own a smart speaker (like Siri or Alexa).

Voice technology is exploding and those who embrace it will reap success. Starbucks is no exception.

To give its audience an extra layer of consumer value, the coffee giant integrated one of its most subscribed apps with Amazon's Alexa technology. In doing so, their customers can now use their own "My Starbucks Barista" service to place and modify orders, as well as confirm pickup locations for ultimate convenience - a combination Seamless integration between voice innovation and chatbot in action.

Due to the success of the "My Starbucks Barista" app, the brand extended its AI innovations by adding an AI-powered Mastrena II espresso machine (the machine essentially complements the ability app's pre-order) to its thousands of stores to provide a more consistent and streamlined latte experience for its customers.

With 31.2 million mobile customers to date, it's clear that initiatives like these are driving incredible growth and engagement globally.